The renowned film writer and director Esmayeel Shroff said that film festivals do provide an opportunity to learn the practical process of filmmaking. He was formally inaugurating the 64th Festival of short digital films at Asian Academy of Film & Television. This creative genius is credited with launching the career of a number of well known film actors including Govinda, Kareena Kapoor, Tabu, Padmini Kolhapure and Kunal Kapoor. Brifely introducing the festival Prof. Sandeep Marwah informed that some of the film being screened will be filed as an entry to the student corner of the forthcoming prestigious Cannes Film Festival. The well known cinematographer turned director Adeep Tandon told the audience that creativity indeed lies in the way a story is told with pictures and sound. Addressing the students Asit Mittal of Shivkala Motion Pictures said that every human endeavour including filmmaking demands focussed attention. The veteran television writer and producer A.S. Bedi also shared his views with the audience on this occasion.