Month: October 2024

Noida, India – The AAFT School of Cinema marked National Cinema Day with a grand celebration at Noida Film City, featuring insights from prominent figures in the global film industry. Dr. Sandeep Marwah, President of Marwah Studios, led the event with a powerful keynote address on the vital role of cinema in shaping society and culture.

“Show business is the best business, and cinema is the most profound way to express ideas. It stands as the biggest brother of communication,” remarked Dr. Marwah during his address. Highlighting India’s global cinematic presence, he added, “We are the largest film-producing country in the world, with over 2,000 films made annually in 28 different languages. India’s 8,000 theatres entertain around 10 million people every day, with 5 billion tickets sold each year.”

The event was attended by students, faculty, and special guests, all united in their passion for cinema and its impact on communication and culture.

Dr. Ajit Pathak, President of the Public Relations Society of India (PRSI), spoke about the symbiotic relationship between cinema and public relations. “Cinema not only entertains but also plays a pivotal role in shaping public opinion. It is a tool that connects people with stories and causes, fostering a deeper understanding of societal issues.”

Mike Berry of Universal Studios, Los Angeles, USA, also shared his thoughts, emphasizing the global influence of Indian cinema. “Indian cinema has a unique power to transcend borders and connect with audiences worldwide. The scale of its production and the diversity of its stories are truly impressive, and it continues to be a source of inspiration for filmmakers globally.”

The National Cinema Day celebration served as a platform for aspiring filmmakers and media professionals to engage with industry veterans and understand the evolving landscape of cinema. The event concluded with a vibrant Q&A session, where students gained valuable insights into the future of filmmaking, distribution, and the integration of technology in storytelling.

The AAFT School of Cinema, renowned for its pioneering role in media education, once again reinforced its commitment to nurturing the next generation of filmmakers, empowering them to contribute meaningfully to the ever-expanding world of cinema.

Noida: The Asian Academy of Arts proudly presented the 5th Edition of the Suraj Parkash Marwah Sahitya Ratan Awards during the 10th Global Literary Festival Noida 2024. The event, designed to honor excellence in writing, saw the selection of a few highly prominent literary figures for this prestigious recognition.

“I am both pleased and honored to present the Suraj Parkash Marwah Sahitya Ratan Awards to the most deserving individuals from across the globe, who have demonstrated exceptional talent in the field of writing,” said Dr. Sandeep Marwah, Chancellor of AAFT University and founder of Noida Film City.

The awards were conferred upon distinguished writers and poets, including Dr. Sneh Thakore, renowned author from Canada, Arun Kumar Jain, Dr. Vandana Mishra, Kamlesh Bhartiya, Pratibha Johri, Poornima Rai, Neelam Khemka, Renu Hussain, Dr. Kavita Vikas, and Mamta Soni, all renowned figures in literature and education.

The occasion was further elevated by the presence of notable dignitaries including Her Excellency Eva Goras Vryonides, High Commissioner of Cyprus, Inderjeet Sharma, Director of the International Hindi Association USA, poet Prem Bhardwaj ‘Gyanbhikshu,’ Hiroyuki Nakano, Senior Director of JETRO Japan, Dr. Divik Ramesh, renowned author, and Her Excellency Capaya Rodriguez Gonzalez, Ambassador of Venezuela. Dr. D. R. Kaarthikeyan, former Director of the CBI, also graced the event with his presence.

The awards continue to uphold the legacy of Suraj Parkash Marwah, celebrating literary excellence and fostering creativity and intellectual growth within the global writing community.

Noida, [Insert Date]: The 5th Edition of the prestigious Suraj Parkash Marwah Sahitya Ratan Awards was inaugurated as part of the 10th Global Literary Festival in Noida. The event was graced by distinguished dignitaries, including Her Excellency Eva Goras Vryonides, High Commissioner of Cyprus, Inderjeet Sharma, Director of the International Hindi Association USA, renowned poet Prem Bhardwaj ‘Gyanbhikshu’, Hiroyuki Nakano, Senior Director of JETRO Japan, Dr. Divik Ramesh, a celebrated author, and Her Excellency Capaya Rodriguez Gonzalez, Ambassador of Venezuela. Dr. D. R. Kaarthikeyan, former Director of the CBI, also took part in the ceremonial lighting of the lamp to commence the award function.

The Suraj Parkash Marwah Sahitya Ratan Award, established in honor of the late father of Dr. Sandeep Marwah, recognizes and promotes excellence in literature and writing across all forms and languages, including poetry, prose, and fiction. The award stands as a tribute to those who have significantly contributed to the literary world.

Speaking on the occasion, Dr. Sandeep Marwah expressed his deep emotional connection with the award, stating, “I am emotional about this award as it is named after my father. My father always emphasized the importance of education, reading, writing, speaking, and listening. He consistently encouraged everyone to come forward, strive for excellence, and do well in life.”

The event highlighted the enduring legacy of Suraj Parkash Marwah, whose values continue to inspire the promotion of literature and learning.

Noida, India – October 2024 – The 10th Global Literary Festival Noida 2024 celebrated an exciting culinary event with the introduction of a Japanese Food Festival, supported by the Indo-Japan Film and Cultural Forum. The festival was inaugurated by Mr. Hiroyuki Nakano, Senior Director of JETRO (Japan External Trade Organization), a Japanese government-related organization that promotes mutually beneficial trade and investment relations. The exquisite menu featured authentic Japanese dishes, designed and prepared by the talented students of the AAFT School of Hospitality and Tourism.

The food festival offered festival-goers an immersive experience into the refined flavors of Japan, with a variety of traditional Japanese delicacies such as sushi, tempura, ramen, and mochi, crafted with care and precision. The event not only showcased the rich culinary heritage of Japan but also underscored the importance of cultural exchange between India and Japan through the shared experience of food.

Speaking at the inauguration, Dr. Sandeep Marwah, President of the Global Literary Festival Noida and Founder of the International Chamber of Media and Entertainment Industry (ICMEI), emphasized the festival’s broader cultural mission. He said, “This Japanese Food Festival is a symbol of the deep cultural ties between India and Japan. It exemplifies how food can transcend borders, offering an opportunity to appreciate and learn from each other’s traditions. The students of AAFT have once again demonstrated their excellence in bringing international flavors to life.”

Mr. Hiroyuki Nakano, Senior Director of JETRO, expressed his delight in witnessing the fusion of education and cultural diplomacy at the festival. He remarked, “Food is a central part of Japan’s identity, and sharing it with others helps build bridges between nations. I am thoroughly impressed by the dedication of the students and the quality of the dishes presented today. This initiative reflects the strong and growing relationship between Japan and India, not only in trade and investment but also in cultural collaboration.”

The Japanese Food Festival was a prominent highlight of the 10th Global Literary Festival Noida 2024, allowing guests to savor the authentic taste of Japan while experiencing the festival’s ethos of global unity and cultural celebration.

Noida, India – October 2024 – A vibrant celebration of Cypriot cuisine was one of the major highlights of the 10th Global Literary Festival Noida 2024, with a special Food Festival showcasing the culinary traditions of Cyprus. Supported by the Indo-Cyprus Film and Cultural Forum, the festival was inaugurated by H.E. Mr. Evagoras Vryonides, the distinguished High Commissioner of Cyprus to India, and featured an exquisite array of Cypriot dishes prepared by the students of the AAFT School of Hospitality and Tourism.

The event brought the rich flavors of Cyprus to India, from fresh halloumi cheese and savory souvlaki to traditional moussaka and delicious baklava. This exciting collaboration between Cyprus and India through the medium of food served as a reminder of the deep cultural connections between the two nations.

Speaking on the occasion, Dr. Sandeep Marwah, President of the Global Literary Festival and Founder of the International Chamber of Media and Entertainment Industry (ICMEI), emphasized the role of food in bringing people together. He stated, “Food is a universal bridge that connects cultures, and this Cypriot Food Festival reflects the warmth and camaraderie between Cyprus and India. We are proud to present this culinary journey, which adds to the global flavor of the festival.”

In his remarks, H.E. Mr. Evagoras Vryonides, High Commissioner of Cyprus to India, expressed his appreciation for the effort put in by the AAFT students in crafting an authentic Cypriot dining experience. He said, “Food is a significant part of our culture, and it brings people closer, fostering mutual understanding and friendship. I am delighted to see the students here embracing and presenting the unique flavors of Cyprus so beautifully.”

The food festival was a highlight of the 10th Global Literary Festival Noida 2024, providing a culinary experience that complemented the event’s broader aim of promoting cross-cultural dialogue and understanding. Attendees were treated to a range of delectable dishes, allowing them to immerse themselves in the culinary heritage of Cyprus while celebrating the festival’s multicultural ethos.

Noida, India – October 2024 – The 10th Global Literary Festival Noida 2024 took a delectable turn with the introduction of a unique Food Festival, showcasing the rich and diverse flavors of Venezuela. Organized by the Indo-Venezuela Film and Cultural Forum, the event was a celebration of culinary arts and cultural diplomacy. The festival was inaugurated by H.E. Capaya Rodriguez Gonzalez, the esteemed Ambassador of Venezuela to India, and featured authentic Venezuelan dishes designed and prepared by the talented students of the AAFT School of Hospitality and Tourism.

The event brought together food enthusiasts and literary patrons alike, offering a taste of Venezuela’s vibrant culinary heritage. From traditional arepas to empanadas and exotic desserts, the food festival demonstrated the power of cuisine to bridge cultures and create lasting bonds between nations.

Dr. Sandeep Marwah, President of the International Chamber of Media and Entertainment Industry (ICMEI) and Founder of the Global Literary Festival, highlighted the significance of the collaboration between India and Venezuela, saying, “This food festival is a true celebration of cultural exchange. Through the lens of culinary arts, we strengthen the ties of friendship and mutual respect between our two nations.”

In her address, H.E. Capaya Rodriguez Gonzalez, the Venezuelan Ambassador, expressed her delight in witnessing the young chefs from the AAFT School of Hospitality and Tourism embrace and present the flavors of Venezuela. “Food is a universal language,” she remarked, “and through events like this, we promote understanding, unity, and shared experiences between countries.”

The festival was an important highlight of the 10th Global Literary Festival Noida, reinforcing its mission to foster cross-cultural dialogue not only through literature but also through the rich and varied traditions of world cuisines.

The event concluded with enthusiastic applause from the audience, who savored every bite while appreciating the effort and dedication put into the festival by the students and faculty of AAFT. Alfredo Caldera Counsellor Embassy of Venezuela was also present there.

Dublin, 3rd October 2024: The 15th edition of the prestigious Indian Film Festival of Ireland (IFFI) was inaugurated by Dr. Sandeep Marwah, an internationally acclaimed film, television, and media personality, and the Founder of Noida Film City and Chancellor of AAFT University. The festival, running from 3rd to 6th October 2024, was hosted at the state-of-the-art theatre at UCD University in Dublin, under the leadership of renowned actor and festival director Siraj Zaidi.

In his inaugural address, Dr. Sandeep Marwah highlighted the powerful role that films play in showcasing the cultural richness of nations. “Films are the best way to project the culture of any country, and film festivals are extraordinary platforms to spotlight these cinematic gems,” said Dr. Marwah. He expressed his gratitude to Siraj Zaidi and the festival’s organizing team for their dedication in curating such an impactful event that celebrates the art of Indian cinema in Ireland. “It is a matter of pride that Indian films are appreciated globally, including in Ireland, and I congratulate the team for their incredible work,” he added.

Dr. Marwah also spoke about the unifying force of films, emphasizing how they foster love, peace, and harmony among people from diverse backgrounds. He praised the impeccable hospitality and arrangements made by Dublin to welcome filmmakers and their teams from India and around the world.

Festival director Siraj Zaidi expressed his gratitude to Dr. Sandeep Marwah for gracing the occasion and acknowledged his immense contributions to the world of cinema. “We are honored to have a living legend like Dr. Sandeep Marwah with us at the festival. Indian cinema is gaining recognition worldwide, and this festival has now become a significant cultural event in Ireland,” said Zaidi.

The festival opened with the screening of the highly anticipated film “Mujib: The Making of a Nation,” a co-production between India and Bangladesh. The film, written by acclaimed writer Atul Tiwari and directed by veteran filmmaker Shyam Benegal, explores the life and legacy of Sheikh Mujibur Rahman, the founding father of Bangladesh.

The event was also graced by several notable figures, including Atul Tiwari, renowned writer and actor; Satish Sharma, actor, model, and director; Shakeba Umar, social entrepreneur; and Prabha Mishra, film producer from India.

As Dr. Marwah plans to attend the entire festival, he expressed his enthusiasm for watching as many films as possible during his stay in Dublin. The Indian Film Festival of Ireland continues to serve as a bridge between Indian and Irish cinema, showcasing the creativity and diversity of the Indian film industry to an international audience.

Noida, 8th October 2024: On the second day of the Global Literary Festival Noida 2024, members of the Deendayal Upadhyaya Forum at Marwah Studios came together to commemorate the legacy of Pandit Deendayal Upadhyaya. The event, held at the prestigious Marwah Studios in Noida Film City, was a part of the ongoing celebrations of literature, culture, and intellectual discussions.

Dr. Sandeep Marwah, founder of Marwah Studios, addressed the gathering, reflecting on the inspiring life and teachings of Deendayal Upadhyaya. He emphasized Upadhyaya’s vision for integral humanism and his dedication to the service of the nation.

Dr. Sushil Bharti, from the Broadcasting Department of Marwah Studios, also shared his thoughts, highlighting Upadhyaya’s contributions to Indian philosophy and national development.

The event was graced by the presence of several distinguished personalities, adding to its significance. Among the attendees were Her Excellency Ambassador of Chad to India, Tanvi Duggal, Cultural Attaché from the Embassy of Ireland, and renowned scholars such as Prof. Dr. Sujata Sharma, author and academic.

Other notable guests included Sunil Salgia, a celebrated scriptwriter and author; Pankuj Parashar, a noted film director; Sudesh Verma, journalist and author; Dr. Partap Sehgal, renowned playwright; Prof. Dr. Umapati Dixit, Head of the Department at the Central Institute of Hindi under the Ministry of Education, Government of India; and Djimtola Kodj, First Secretary from the Embassy of Chad. Writer Jaiprakash Agrawal and Sushil Bharti, Director of Broadcasting at Marwah Studios, were also present to honor the memory of Deendayal Upadhyaya.

The event proved to be a meaningful homage to one of India’s most revered thought leaders, while also serving as a platform for cultural exchange and intellectual discourse during the Global Literary Festival 2024.

Noida, India – October 2024: In a significant move to enhance diplomatic and cultural ties, Her Excellency Ms. Lucienne Dillah, Ambassador of Chad to India, was granted patronship of the newly formed Indo-Chad Film and Cultural Forum during the prestigious 10th Global Literary Festival Noida 2024. The forum has been created to promote bilateral relations between India and Chad, particularly through artistic and cultural initiatives.

The patronship presentation took place at Marwah Studios, Film City Noida, with an emphasis on fostering greater cultural understanding between the two nations through film, art, and cultural collaborations. The forum will serve as a unique platform for advancing mutual interests in art and culture, thereby creating opportunities for both nations to engage more actively in cultural diplomacy.

Dr. Sandeep Marwah, Festival President and Chancellor of AAFT University, highlighted the importance of the forum and the existing positive relations between the two countries. He stated, “India and Chad share wonderful relations, and this newly formed forum will serve as an instrumental platform to further strengthen our cultural and artistic collaboration. This initiative is not just about enhancing bilateral ties, but also about nurturing love, peace, and unity through the medium of art and culture.”

Her Excellency Lucienne Dillah, in her remarks, expressed her gratitude for being presented with the patronship and said, “This forum represents a new chapter in the Indo-Chad relationship. It reflects our mutual dedication to cultural exchange, and I am honored to contribute to the development of these activities. Together, we will promote art and culture that will connect the people of India and Chad.”

The establishment of the Indo-Chad Film and Cultural Forum is expected to open up new avenues for cultural exchange and strengthen the bond between the two countries. It will encourage collaborations in the areas of cinema, music, literature, and other creative arts, making it a key component of the growing relationship between India and Chad.

The event was organized with the support of the International Chamber of Media and Entertainment Industry (ICMEI), AAFT University, and the Asian Academy of Arts.

Noida, India – October 2024: The Indo-Chad Film and Cultural Forum was officially launched from the prestigious platform of the 10th Global Literary Festival Noida 2024 at Marwah Studios, Film City Noida. The forum aims to foster and promote cultural exchange and cinematic collaboration between India and Chad, marking the first initiative of its kind in the country.

The launch ceremony was hosted by Dr. Sandeep Marwah, President of the International Chamber of Media and Entertainment Industry (ICMEI) and Chancellor of AAFT University, who emphasized the significance of strengthening international relations through art and culture. Dr. Marwah remarked, “We are committed to bringing love, peace, and unity across the world, and this forum is a testament to that vision.”

The event witnessed the unveiling of a poster to commemorate the launch of the Indo-Chad Film & Cultural Forum, which was officiated by Her Excellency Ms. Lucienne Dillah, Ambassador of Chad to India. H.E. Lucienne Dillah expressed her optimism and shared, “This is the first forum of this kind in India, and through this platform, we will develop and promote our bilateral relations, especially in the realms of art, culture, and cinema.”

The launch was honored by the presence of several eminent personalities, including: Tanvi Duggal, Cultural Attaché, Embassy of Ireland, Prof. Dr. Sujata Sharma, Author, Sunil Salgia, Scriptwriter & Author, Pankuj Parashar, Film Director, Sudesh Verma, Journalist & Author, Dr. Partap Sehgal, Renowned Playwright, Prof. Dr. Umapati Dixit, Head of the Department, Central Institute of Hindi, Ministry of Education, Government of India, Djimtola Kodj, First Secretary, Embassy of Chad, Jaiprakash Agrawal, Writer, Sushil Bharti, Director of Broadcasting, Marwah Studios

This forum is expected to create new opportunities for cultural diplomacy and artistic collaborations between India and Chad. It will also serve as a platform for filmmakers, artists, and cultural enthusiasts from both countries to share their experiences and contribute to mutual understanding and growth.

The event was organized under the leadership of ICMEI, with the support of AAFT University of Media & Arts, Asian Academy of Arts, and the Writers Association of India.

Noida, India – October 2024: A thought-provoking seminar on “Challenges Faced by Writers and Their Solutions” was held during the 10th Global Literary Festival Noida 2024 at Marwah Studios, Film City Noida. The session provided an engaging platform for writers, filmmakers, and literary figures to discuss the obstacles faced by modern writers and the possible ways to overcome them.

Dr. Sandeep Marwah, Festival President and Chancellor of AAFT University of Media & Arts, initiated the seminar by highlighting the importance of addressing the evolving challenges in the literary world. He emphasized that writing, as a creative process, requires not only talent but also the ability to adapt to changing times.

The seminar saw notable contributions from prominent personalities such as:Tanvi Duggal, Cultural Attaché, Embassy of Ireland, who spoke about cultural exchange and the role of writers in bridging societal gaps. Prof. Dr. Sujata Sharma, a well-known author, who shared insights on the growing pressures faced by authors today.Sunil Salgia, scriptwriter and author, explained the importance of resilience and creativity in storytelling.

Pankuj Parashar, a renowned film director, narrated his personal experiences in the world of cinema and writing. Sudesh Verma, journalist and author, discussed how media impacts the way stories are told and received in the modern era. Dr. Partap Sehgal, a renowned playwright, shared his experiences on how writers can thrive despite challenges.

The seminar also received words of blessing from Her Excellency Lucienne Dillah, Ambassador of Chad, who stressed the importance of supporting artistic voices across the globe. Additional blessings were provided by Prof. Dr. Umapati Dixit, Head of the Department, Central Institute of Hindi, Ministry of Education, Government of India.

A special moment in the seminar included the presence of Djimtola Kodj, First Secretary, Embassy of Chad, and the release of a poster honoring the Deendayal Upadhyay Forum. This was followed by the release of two significant books: “Once Upon a Time in Bollywood” by Sunil Salgia, scriptwriter and author. “Hamari Jeewanyatra” by Jaiprakash Agrawal, who also shared a few heartfelt words with the audience.

In addition, a poster was unveiled to mark the launch of the Indo-Chad Film & Cultural Forum, symbolizing the growing cultural ties between the two nations.The seminar concluded with a vote of thanks delivered by Sushil Bharti, Festival Director, who expressed gratitude to all the distinguished guests and participants.

Noida, India – October 2024: The ICMEI-Food Festival continued its celebration of global culinary delights during the 10th Global Literary Festival Noida 2024 with the presentation of authentic Irish cuisine at Marwah Studios, Film City Noida. The event was inaugurated by Tanvi Duggle, Cultural Attaché of the Embassy of Ireland, and featured a delightful menu designed and prepared by the talented students of the AAFT School of Hospitality and Tourism.

Dr. Sandeep Marwah, President of Marwah Studios and Festival President, opened the event by emphasizing the power of food as a tool for cultural exchange. “Cuisine is not just about taste; it’s about culture, history, and a nation’s identity. We are proud to present Irish cuisine today, which allows us to embrace the rich traditions and heritage of Ireland,” said Dr. Marwah.

Tanvi Duggle, Cultural Attaché of the Embassy of Ireland, expressed her excitement at seeing Ireland’s culinary traditions represented at such an important international platform. “Irish food is a reflection of our island’s rich history and agricultural bounty. It’s an honor to share a taste of Ireland with the people of India, and I am thrilled by the warm response from the audience today,” said Ms. Duggle.

The event attracted an august audience that included diplomats, dignitaries, art and culture enthusiasts, and guests from diverse sectors. The carefully curated Irish menu, prepared by the students of AAFT School of Hospitality and Tourism, was widely appreciated for its authenticity and creativity. Guests were treated to iconic Irish dishes, leaving them with an unforgettable experience of Ireland’s gastronomic heritage.

The event was supported by the Asian Academy of Arts, AAFT University, Writers Association of India, and the International Chamber of Media and Entertainment Industry (ICMEI). The food festival, a key highlight of the Global Literary Festival, continues to promote cross-cultural exchange through the universal language of food.