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Dublin, 3rd October 2024: The 15th edition of the prestigious Indian Film Festival of Ireland (IFFI) was inaugurated by Dr. Sandeep Marwah, an internationally acclaimed film, television, and media personality, and the Founder of Noida Film City and Chancellor of AAFT University. The festival, running from 3rd to 6th October 2024, was hosted at the state-of-the-art theatre at UCD University in Dublin, under the leadership of renowned actor and festival director Siraj Zaidi.

In his inaugural address, Dr. Sandeep Marwah highlighted the powerful role that films play in showcasing the cultural richness of nations. “Films are the best way to project the culture of any country, and film festivals are extraordinary platforms to spotlight these cinematic gems,” said Dr. Marwah. He expressed his gratitude to Siraj Zaidi and the festival’s organizing team for their dedication in curating such an impactful event that celebrates the art of Indian cinema in Ireland. “It is a matter of pride that Indian films are appreciated globally, including in Ireland, and I congratulate the team for their incredible work,” he added.

Dr. Marwah also spoke about the unifying force of films, emphasizing how they foster love, peace, and harmony among people from diverse backgrounds. He praised the impeccable hospitality and arrangements made by Dublin to welcome filmmakers and their teams from India and around the world.

Festival director Siraj Zaidi expressed his gratitude to Dr. Sandeep Marwah for gracing the occasion and acknowledged his immense contributions to the world of cinema. “We are honored to have a living legend like Dr. Sandeep Marwah with us at the festival. Indian cinema is gaining recognition worldwide, and this festival has now become a significant cultural event in Ireland,” said Zaidi.

The festival opened with the screening of the highly anticipated film “Mujib: The Making of a Nation,” a co-production between India and Bangladesh. The film, written by acclaimed writer Atul Tiwari and directed by veteran filmmaker Shyam Benegal, explores the life and legacy of Sheikh Mujibur Rahman, the founding father of Bangladesh.

The event was also graced by several notable figures, including Atul Tiwari, renowned writer and actor; Satish Sharma, actor, model, and director; Shakeba Umar, social entrepreneur; and Prabha Mishra, film producer from India.

As Dr. Marwah plans to attend the entire festival, he expressed his enthusiasm for watching as many films as possible during his stay in Dublin. The Indian Film Festival of Ireland continues to serve as a bridge between Indian and Irish cinema, showcasing the creativity and diversity of the Indian film industry to an international audience.

Noida, 8th October 2024: On the second day of the Global Literary Festival Noida 2024, members of the Deendayal Upadhyaya Forum at Marwah Studios came together to commemorate the legacy of Pandit Deendayal Upadhyaya. The event, held at the prestigious Marwah Studios in Noida Film City, was a part of the ongoing celebrations of literature, culture, and intellectual discussions.

Dr. Sandeep Marwah, founder of Marwah Studios, addressed the gathering, reflecting on the inspiring life and teachings of Deendayal Upadhyaya. He emphasized Upadhyaya’s vision for integral humanism and his dedication to the service of the nation.

Dr. Sushil Bharti, from the Broadcasting Department of Marwah Studios, also shared his thoughts, highlighting Upadhyaya’s contributions to Indian philosophy and national development.

The event was graced by the presence of several distinguished personalities, adding to its significance. Among the attendees were Her Excellency Ambassador of Chad to India, Tanvi Duggal, Cultural Attaché from the Embassy of Ireland, and renowned scholars such as Prof. Dr. Sujata Sharma, author and academic.

Other notable guests included Sunil Salgia, a celebrated scriptwriter and author; Pankuj Parashar, a noted film director; Sudesh Verma, journalist and author; Dr. Partap Sehgal, renowned playwright; Prof. Dr. Umapati Dixit, Head of the Department at the Central Institute of Hindi under the Ministry of Education, Government of India; and Djimtola Kodj, First Secretary from the Embassy of Chad. Writer Jaiprakash Agrawal and Sushil Bharti, Director of Broadcasting at Marwah Studios, were also present to honor the memory of Deendayal Upadhyaya.

The event proved to be a meaningful homage to one of India’s most revered thought leaders, while also serving as a platform for cultural exchange and intellectual discourse during the Global Literary Festival 2024.

Noida, India – October 2024: In a significant move to enhance diplomatic and cultural ties, Her Excellency Ms. Lucienne Dillah, Ambassador of Chad to India, was granted patronship of the newly formed Indo-Chad Film and Cultural Forum during the prestigious 10th Global Literary Festival Noida 2024. The forum has been created to promote bilateral relations between India and Chad, particularly through artistic and cultural initiatives.

The patronship presentation took place at Marwah Studios, Film City Noida, with an emphasis on fostering greater cultural understanding between the two nations through film, art, and cultural collaborations. The forum will serve as a unique platform for advancing mutual interests in art and culture, thereby creating opportunities for both nations to engage more actively in cultural diplomacy.

Dr. Sandeep Marwah, Festival President and Chancellor of AAFT University, highlighted the importance of the forum and the existing positive relations between the two countries. He stated, “India and Chad share wonderful relations, and this newly formed forum will serve as an instrumental platform to further strengthen our cultural and artistic collaboration. This initiative is not just about enhancing bilateral ties, but also about nurturing love, peace, and unity through the medium of art and culture.”

Her Excellency Lucienne Dillah, in her remarks, expressed her gratitude for being presented with the patronship and said, “This forum represents a new chapter in the Indo-Chad relationship. It reflects our mutual dedication to cultural exchange, and I am honored to contribute to the development of these activities. Together, we will promote art and culture that will connect the people of India and Chad.”

The establishment of the Indo-Chad Film and Cultural Forum is expected to open up new avenues for cultural exchange and strengthen the bond between the two countries. It will encourage collaborations in the areas of cinema, music, literature, and other creative arts, making it a key component of the growing relationship between India and Chad.

The event was organized with the support of the International Chamber of Media and Entertainment Industry (ICMEI), AAFT University, and the Asian Academy of Arts.

Noida, India – October 2024: The Indo-Chad Film and Cultural Forum was officially launched from the prestigious platform of the 10th Global Literary Festival Noida 2024 at Marwah Studios, Film City Noida. The forum aims to foster and promote cultural exchange and cinematic collaboration between India and Chad, marking the first initiative of its kind in the country.

The launch ceremony was hosted by Dr. Sandeep Marwah, President of the International Chamber of Media and Entertainment Industry (ICMEI) and Chancellor of AAFT University, who emphasized the significance of strengthening international relations through art and culture. Dr. Marwah remarked, “We are committed to bringing love, peace, and unity across the world, and this forum is a testament to that vision.”

The event witnessed the unveiling of a poster to commemorate the launch of the Indo-Chad Film & Cultural Forum, which was officiated by Her Excellency Ms. Lucienne Dillah, Ambassador of Chad to India. H.E. Lucienne Dillah expressed her optimism and shared, “This is the first forum of this kind in India, and through this platform, we will develop and promote our bilateral relations, especially in the realms of art, culture, and cinema.”

The launch was honored by the presence of several eminent personalities, including: Tanvi Duggal, Cultural Attaché, Embassy of Ireland, Prof. Dr. Sujata Sharma, Author, Sunil Salgia, Scriptwriter & Author, Pankuj Parashar, Film Director, Sudesh Verma, Journalist & Author, Dr. Partap Sehgal, Renowned Playwright, Prof. Dr. Umapati Dixit, Head of the Department, Central Institute of Hindi, Ministry of Education, Government of India, Djimtola Kodj, First Secretary, Embassy of Chad, Jaiprakash Agrawal, Writer, Sushil Bharti, Director of Broadcasting, Marwah Studios

This forum is expected to create new opportunities for cultural diplomacy and artistic collaborations between India and Chad. It will also serve as a platform for filmmakers, artists, and cultural enthusiasts from both countries to share their experiences and contribute to mutual understanding and growth.

The event was organized under the leadership of ICMEI, with the support of AAFT University of Media & Arts, Asian Academy of Arts, and the Writers Association of India.

Noida, India – October 2024: A thought-provoking seminar on “Challenges Faced by Writers and Their Solutions” was held during the 10th Global Literary Festival Noida 2024 at Marwah Studios, Film City Noida. The session provided an engaging platform for writers, filmmakers, and literary figures to discuss the obstacles faced by modern writers and the possible ways to overcome them.

Dr. Sandeep Marwah, Festival President and Chancellor of AAFT University of Media & Arts, initiated the seminar by highlighting the importance of addressing the evolving challenges in the literary world. He emphasized that writing, as a creative process, requires not only talent but also the ability to adapt to changing times.

The seminar saw notable contributions from prominent personalities such as:Tanvi Duggal, Cultural Attaché, Embassy of Ireland, who spoke about cultural exchange and the role of writers in bridging societal gaps. Prof. Dr. Sujata Sharma, a well-known author, who shared insights on the growing pressures faced by authors today.Sunil Salgia, scriptwriter and author, explained the importance of resilience and creativity in storytelling.

Pankuj Parashar, a renowned film director, narrated his personal experiences in the world of cinema and writing. Sudesh Verma, journalist and author, discussed how media impacts the way stories are told and received in the modern era. Dr. Partap Sehgal, a renowned playwright, shared his experiences on how writers can thrive despite challenges.

The seminar also received words of blessing from Her Excellency Lucienne Dillah, Ambassador of Chad, who stressed the importance of supporting artistic voices across the globe. Additional blessings were provided by Prof. Dr. Umapati Dixit, Head of the Department, Central Institute of Hindi, Ministry of Education, Government of India.

A special moment in the seminar included the presence of Djimtola Kodj, First Secretary, Embassy of Chad, and the release of a poster honoring the Deendayal Upadhyay Forum. This was followed by the release of two significant books: “Once Upon a Time in Bollywood” by Sunil Salgia, scriptwriter and author. “Hamari Jeewanyatra” by Jaiprakash Agrawal, who also shared a few heartfelt words with the audience.

In addition, a poster was unveiled to mark the launch of the Indo-Chad Film & Cultural Forum, symbolizing the growing cultural ties between the two nations.The seminar concluded with a vote of thanks delivered by Sushil Bharti, Festival Director, who expressed gratitude to all the distinguished guests and participants.

Noida, India – October 2024: The ICMEI-Food Festival continued its celebration of global culinary delights during the 10th Global Literary Festival Noida 2024 with the presentation of authentic Irish cuisine at Marwah Studios, Film City Noida. The event was inaugurated by Tanvi Duggle, Cultural Attaché of the Embassy of Ireland, and featured a delightful menu designed and prepared by the talented students of the AAFT School of Hospitality and Tourism.

Dr. Sandeep Marwah, President of Marwah Studios and Festival President, opened the event by emphasizing the power of food as a tool for cultural exchange. “Cuisine is not just about taste; it’s about culture, history, and a nation’s identity. We are proud to present Irish cuisine today, which allows us to embrace the rich traditions and heritage of Ireland,” said Dr. Marwah.

Tanvi Duggle, Cultural Attaché of the Embassy of Ireland, expressed her excitement at seeing Ireland’s culinary traditions represented at such an important international platform. “Irish food is a reflection of our island’s rich history and agricultural bounty. It’s an honor to share a taste of Ireland with the people of India, and I am thrilled by the warm response from the audience today,” said Ms. Duggle.

The event attracted an august audience that included diplomats, dignitaries, art and culture enthusiasts, and guests from diverse sectors. The carefully curated Irish menu, prepared by the students of AAFT School of Hospitality and Tourism, was widely appreciated for its authenticity and creativity. Guests were treated to iconic Irish dishes, leaving them with an unforgettable experience of Ireland’s gastronomic heritage.

The event was supported by the Asian Academy of Arts, AAFT University, Writers Association of India, and the International Chamber of Media and Entertainment Industry (ICMEI). The food festival, a key highlight of the Global Literary Festival, continues to promote cross-cultural exchange through the universal language of food.

Noida, India – October 2024: As part of the ongoing 10th Global Literary Festival Noida 2024, the ICMEI-Food Festival brought the unique flavors of Chad to the global stage at Marwah Studios, Film City Noida. The food festival was formally inaugurated by Her Excellency Ms. Lucienne Dillah, Ambassador of Chad to India, and featured traditional Chadian cuisine designed and prepared by the talented students of the AAFT School of Hospitality and Tourism.

Dr. Sandeep Marwah, President of Marwah Studios and the Festival President, welcomed the guests and highlighted the importance of culinary diplomacy. “Food is a powerful way to bridge cultures and connect people globally. This festival brings the essence of Chad to Noida, allowing us to appreciate not just their food but also their rich heritage,” said Dr. Marwah.

Her Excellency Ms. Lucienne Dillah, Ambassador of Chad, expressed her joy in showcasing her country’s food at such a prestigious platform. “Chad’s cuisine is a reflection of our deep traditions and diverse culture. It’s an honor to present it at this global festival and share it with the world,” she remarked.

The event attracted an august audience, which included diplomats, dignitaries, cultural enthusiasts, and representatives from various sectors. Attendees enjoyed the authentic Chadian food and appreciated the hard work and creativity of the students from AAFT School of Hospitality and Tourism, who meticulously designed the menu and presentation.

The festival, supported by the Asian Academy of Arts, AAFT University, Writers Association of India, and the International Chamber of Media and Entertainment Industry (ICMEI), was a resounding success, fostering cultural exchange and celebrating the culinary art form.

The festival not only showcased Chad’s unique cuisine but also emphasized the importance of global unity through cultural experiences. The inclusion of food festivals like this further highlights the global reach and cultural significance of the Global Literary Festival Noida.

Noida, India – October 2024: As part of the 10th Global Literary Festival Noida 2024, a thought-provoking seminar titled “How Urdu and Hindi Enhance our Mother Tongue” was held at Marwah Studios, Film City Noida. The seminar was inaugurated by Dr. Sandeep Marwah, President of Marwah Studios and Festival President, who emphasized the importance of language as a binding force in cultural and literary evolution.

Prominent literary figures and speakers from various fields shared their insights during the seminar. Dr. Rachna Nirmal, Poet and Author, expressed her views on the richness of both Urdu and Hindi languages in contributing to the cultural fabric of India. Dr. Pallavi Prakash, Writer and Filmmaker, highlighted how storytelling through these languages enhances emotional connectivity. Poonam Kalra, Author and Motivational Speaker, added her perspective on how language shapes personal growth and motivation.

The event also witnessed valuable inputs from Dr. Vivek Gautam, Author and Chairman of Udbhav, who spoke about the cultural significance of both languages. Dr. PK Rajput, Thought Leader and Author, further narrated the role of language in shaping ideologies. Sunil Salgia, Scriptwriter and Film Director, spoke about the influence of Urdu and Hindi in Indian cinema, while Rais Azam Khan, Poet and Author, enriched the session with his poetic expressions.

One of the significant highlights of the event was the release of the book Love Beyond Forever, authored by Dr. Pallavi Prakash. The book, focusing on the themes of love and human relationships, added to the vibrant literary discourse of the festival.

The newsletter for the event, designed and prepared by students of AAFT School of Journalism and Mass Communication, was also released during the seminar.

The event was supported by the International Chamber of Media and Entertainment Industry (ICMEI) and the Asian Academy of Arts, underlining the commitment of the festival to promote linguistic and cultural exchanges.

Noida, India – October 2024: The 10th Global Literary Festival Noida 2024 marked the grand inauguration of an inspiring Exhibition of Still Photography, curated by the students of the AAFT School of Still Photography. Held at Marwah Studios, Film City Noida, the exhibition brought together a large and diverse audience of art lovers, literary figures, and diplomats, celebrating the beauty of photography as an art form.

The exhibition was formally inaugurated by several distinguished guests from the literary and diplomatic communities, including Ms. Priyanka Sharma Kaintura, renowned author; Ms. Neena Wagh, acclaimed playwright, poet, and translator; Ms. Smita Mishra, well-known author; and Her Excellency Mateja Vodeb Ghosh, Ambassador of Slovenia. Joining them were Ms. Ana Doborjginidze, Minister Counsellor from the Embassy of Georgia; Yahya Al Dughaishi, Counsellor, Embassy of the Sultanate of Oman; Ms. Ekaterina Lazareva, Cultural & Educational Attaché, Embassy of Russia; and Mr. Marcos Sperandio, Charge d’Affaires, Embassy of Brazil.

Speaking about the exhibition, Dr. Sandeep Marwah, President of Marwah Studios and founder of the Global Literary Festival, expressed his deep appreciation for the art of still photography. “Still photography captures moments in time, freezing emotions and stories within a frame. It allows us to see the world through different perspectives, and I am proud of the creativity and talent displayed by the students of the AAFT School of Still Photography,” said Dr. Marwah.

The exhibition was highly appreciated for its diversity in themes, styles, and techniques, showcasing the students’ ability to evoke powerful narratives through their lenses. A poster to mark respect to Photography under the title ‘Photo Tatav’ was also released. The event was supported by the Asian Academy of Arts, the International Chamber of Media and Entertainment Industry (ICMEI), and the Writers Association of India, further promoting the importance of cultural and artistic exchanges.

Noida, India – October 2024: A stunning Painting Exhibition was inaugurated as part of the 10th Global Literary Festival Noida 2024, held at Marwah Studios, Film City Noida. The exhibition, designed and curated by the talented students of the AAFT School of Fine Arts, added an artistic flair to the festival, highlighting creativity, innovation, and cultural expression.

The exhibition was formally inaugurated by prominent figures from the literary and diplomatic worlds, including Ms. Priyanka Sharma Kaintura, renowned author; Ms. Neena Wagh, acclaimed playwright, poet, and translator; Ms. Smita Mishra, well-known author; and Her Excellency Mateja Vodeb Ghosh, Ambassador of Slovenia. Joining them were Ms. Ana Doborjginidze, Minister Counsellor from the Embassy of Georgia; Yahya Al Dughaishi, Counsellor, Embassy of the Sultanate of Oman; Ms. Ekaterina Lazareva, Cultural & Educational Attaché, Embassy of Russia; Mr. Enrique Descalzi, Counsellor & Cultural Head, Embassy of Peru; and Mr. Marcos Sperandio, Charge d’Affaires, Embassy of Brazil.

Speaking on the occasion, Dr. Sandeep Marwah, President of the AAFT Education Group, emphasized the significance of integrating art into the Global Literary Festival. “Painting exhibitions are always a part of every important program we conduct at AAFT, as art is a powerful medium of expression that transcends boundaries and fosters cultural exchange,” Dr. Marwah remarked.

The exhibition, which features a wide array of captivating artworks, was lauded by the attendees for its depth and creativity. The pieces on display reflect the diverse perspectives of the young artists, making the exhibition a dynamic and integral component of the festival.

The event was supported by the Asian Academy of Arts, the International Chamber of Media and Entertainment Industry (ICMEI), and the Writers Association of India, contributing to a celebration of global art and culture at the festival.

Noida, India – October 2024: The exquisite flavors of Russian cuisine were on full display at the 10th Global Literary Festival Noida 2024, held at Marwah Studios, Film City Noida. The food festival, a vibrant part of the literary event, was inaugurated by Ms. Ekaterina Lazareva, Cultural and Educational Attaché at the Embassy of Russia, in the presence of a large audience comprising diplomats, dignitaries, and art enthusiasts from around the world.

The culinary display, featuring a variety of traditional Russian dishes, was meticulously prepared and designed by the students of the AAFT School of Hospitality and Tourism. The diverse audience enjoyed the taste of Russian culinary heritage, with each dish reflecting the depth and richness of Russia’s cultural traditions.

Dr. Sandeep Marwah, President of Marwah Studios and founder of the Global Literary Festival, praised the inclusion of Russian cuisine at the festival, saying, “The Global Literary Festival is a celebration of not just literature but the spirit of global unity through culture and tradition. The presence of Russian cuisine has added a delightful new layer to this cultural exchange, and it’s heartening to see how food can bring people together.”

Ms. Ekaterina Lazareva, Cultural and Educational Attaché at the Embassy of Russia, expressed her delight at the appreciation shown for Russian cuisine. “Food is an essential part of a nation’s cultural identity, and it is wonderful to see Russian cuisine being so well-received here in India. This event is a wonderful platform to deepen cultural understanding between our countries,” she said.

Supported by the Asian Academy of Arts, the International Chamber of Media and Entertainment Industry (ICMEI), and the Writers Association of India, the event was a resounding success, further promoting cross-cultural dialogue through the universal language of food.

Noida, India – October 2024: The unique and flavorful cuisine of Georgia took center stage at the 10th Global Literary Festival Noida 2024, hosted at Marwah Studios, Film City Noida. The food festival, a key part of the literary event, was inaugurated by Ms. Ana Doborjginidze, Minister Counsellor of the Embassy of Georgia, amidst a large gathering of diplomats, dignitaries, and art enthusiasts from various parts of the world.

The exquisite dishes, showcasing the rich culinary heritage of Georgia, were meticulously prepared and designed by the talented students of the AAFT School of Hospitality and Tourism. The diverse array of Georgian delicacies delighted the audience and brought a unique cultural flavor to the global festival.

Dr. Sandeep Marwah, President of Marwah Studios and founder of the Global Literary Festival, praised the culinary exhibition, stating, “The Global Literary Festival is a celebration of culture, art, and ideas from across the globe. The inclusion of Georgian cuisine adds a wonderful dimension to our festival, highlighting the importance of food as a cultural connector.”

Ms. Ana Doborjginidze, Minister Counsellor of the Embassy of Georgia, expressed her appreciation for the opportunity to showcase Georgian culture through food. “Cuisine is an integral part of our heritage, and it is heartening to see such enthusiasm and appreciation from the attendees here. This event is a wonderful platform for fostering cultural understanding between Georgia and India,” she said.

The event was supported by the Asian Academy of Arts, the International Chamber of Media and Entertainment Industry (ICMEI), and the Writers Association of India, reinforcing the importance of creative and cultural exchanges in building international ties.