Category: News

Noida: Preparations are in full swing for the 11th edition of the Global Literary Festival Noida (GLFN) 2025, scheduled to take place from 24th to 26th September at Noida Film City. The festival, already recognized as one of the largest and most vibrant literary festivals in India, promises to be a powerful, impactful, and entertaining celebration of literature and culture.

The three-day extravaganza will feature workshops, seminars, interactive sessions, book releases, panel discussions, mushairas, kavi sammelans, poetry recitals, dance performances, musical programs dedicated to legendary poets, fashion shows, nukkad nataks, food festivals representing diverse countries, and handicraft exhibitions—creating a true international cultural mela.

With participation from over 90 countries, the festival will bring together authors, poets, writers, scholars, and literary enthusiasts from across India and the world, making it a unique platform for global cultural exchange.

“The Global Literary Festival Noida has emerged as a beacon of creativity, knowledge, and cultural diplomacy. It not only celebrates the written word but also unites the world through the medium of literature and art. We are proud to present the 11th edition, which is going to be even bigger, more diverse, and more inspiring than ever before,” said Dr. Sandeep Marwah, President of the Festival.

The Global Literary Festival Noida has, over the years, evolved into a global movement, reinforcing India’s position as a hub of literary and cultural excellence. The event is supported by AAFT University, Asian Academy of Arts, Writers Association of India and International Chamber of Media and Entertainment Industry.

ICMEI Celebrates Independence Day of DPR Korea at Noida Film City. Noida: The International Chamber of Media and Entertainment Industry (ICMEI) celebrated the Independence Day of the Democratic People’s Republic of Korea (DPR Korea) with dignity and respect at Noida Film City on 9th September.

Dr. Sandeep Marwah, President of ICMEI and Chancellor of AAFT University, also Chair for the Indo–DPR Korea Film and Cultural Forum, extended his heartiest congratulations to H.E. Choe Hui Chol, Ambassador of DPR Korea to India, and to the people of DPR Korea on this important occasion.

“DPR Korea and India share cordial relations which are being further enhanced through the strength of soft power. DPR Korea has actively partnered with us in several of our flagship annual events, including the Global Literary Festival, Global Film Festival, Global Fashion Week, Global Festival of Journalism, Food Festival, and the International Documentary Film Festival. We look forward to deepening our association in films, art, and culture, and will continue to extend our wholehearted support to strengthen ties between our two nations,” said Dr. Sandeep Marwah.

The Indo–DPR Korea Film and Cultural Forum, initiated under ICMEI, continues to serve as a platform for building cultural bridges, fostering dialogue, and promoting creative cooperation between the two countries.

ICMEI Celebrates Independence Day of Tajikistan at Marwah Studios. Noida: The International Chamber of Media and Entertainment Industry (ICMEI) proudly celebrated the Independence Day of Tajikistan on 9th September at Marwah Studios, Film City Noida.

Dr. Sandeep Marwah, President of ICMEI and Chancellor of AAFT University, also Chair for the Indo–Tajikistan Film and Cultural Forum, extended his heartiest congratulations to H.E. Lukmon Bobokalonzoda, Ambassador of Tajikistan to India, and to the people of Tajikistan on this historic occasion.

“Tajikistan and India share wonderful relations that continue to grow stronger through the power of art, culture, and media. Tajikistan has been an esteemed partner in every major event we have designed round the year, including the Global Literary Festival, Global Film Festival, Global Fashion Week, Global Festival of Journalism, Food Festival, and the International Documentary Film Festival. We are now looking forward to working more closely in films, art, and culture, and will extend our full support to every initiative that brings our nations even closer,” said Dr. Sandeep Marwah.

The Indo–Tajikistan Film and Cultural Forum has been consistently working to enhance cultural diplomacy and creative collaborations, creating new avenues of cooperation and mutual goodwill between the two countries.

Noida: The International Chamber of Media and Entertainment Industry (ICMEI) celebrated the Independence Day of Brazil with great respect and admiration at Marwah Studios, Film City Noida, on 7th September.

Dr. Sandeep Marwah, President of ICMEI and Chancellor of AAFT University, also Chair for the Indo-Brazil Film and Cultural Forum, extended his heartiest congratulations to H.E. Kenneth Felix Haczynski da Nóbrega, Ambassador of Brazil to India, and to the people of Brazil on this historic occasion.

“Brazil and India share wonderful relations which can be further enhanced through the power of art, culture, media, and other soft power initiatives. Brazil has been our partner in every major event designed by ICMEI, and we have left no stone unturned to highlight and strengthen our relations over the years,” said Dr. Sandeep Marwah.

The Indo-Brazil Film and Cultural Forum has been playing a significant role in bringing the two nations closer by fostering collaborations in cinema, culture, education, and creative industries, reinforcing people-to-people ties and mutual goodwill.

ICMEI Celebrates National Day of Vietnam. Noida: The International Chamber of Media and Entertainment Industry (ICMEI) proudly celebrated the National Day of Vietnam, observed on 2nd September, by extending warm greetings to the people and leadership of Vietnam.

Dr. Sandeep Marwah, President of ICMEI and Chancellor of AAFT University, also Chair for the Indo-Vietnam Film and Cultural Forum, conveyed his heartiest congratulations to H.E. Nguyen Thanh Hai, Ambassador of Vietnam to India, and the people of Vietnam on this historic occasion.

“Vietnam has been our partner in every major event, and we have left no stone unturned to highlight and nurture our relations over the years. Our continuous cultural, educational, and artistic exchanges have strengthened the friendship between India and Vietnam, and I am confident that our ties will grow to even greater heights in the coming years,” said Dr. Sandeep Marwah.

Through the Indo-Vietnam Film and Cultural Forum, ICMEI has been actively promoting collaborations in cinema, media, art, and culture, creating meaningful platforms for dialogue and cooperation.

ICMEI Celebrates Independence Day of Uzbekistan. Noida: The International Chamber of Media and Entertainment Industry (ICMEI) proudly joined in the celebrations of the Independence Day of Uzbekistan observed on 1st September.

Dr. Sandeep Marwah, President of ICMEI and Chancellor of AAFT University, also Chair for the Indo-Uzbekistan Film and Cultural Forum, extended his heartiest congratulations to H.E. Sardor Rustambaev, Ambassador of Uzbekistan to India, and to the people of Uzbekistan on this significant occasion.

“Uzbekistan has been our valued partner in every major initiative, and we have left no stone unturned in highlighting our strong cultural and diplomatic ties over the years. My two visits to Tashkent have further strengthened our relations, taking them to new heights,” said Dr. Sandeep Marwah.

The Indo-Uzbekistan Film and Cultural Forum under ICMEI has been instrumental in promoting cultural diplomacy through films, art, education, and cultural exchanges, thereby building a strong bridge of friendship between the two nations. Hence ICMEI Celebrates Independence Day of Uzbekistan.

Shri Mohan Bhagwat Ji Emphasizes the Power of Art and Culture in Uniting Society at Vigyan Bhawan. New Delhi: In an inspiring address at Vigyan Bhawan, Sarsanghchalak of Rashtriya Swayamsevak Sangh (RSS), Shri Mohan Bhagwat Ji, emphasized that art and culture have the innate power to bring people closer to each other, transcending barriers of community, profession, and background.

The event witnessed the participation of people from diverse strata of life across Delhi NCR, who gathered to hear the vision of Shri Mohan Bhagwat Ji on strengthening social harmony and national unity. His words resonated deeply, highlighting India’s timeless cultural heritage as a binding force for collective progress.

Speaking to the press on the occasion, Dr. Sandeep Marwah, President of Marwah Studios and founder of AAFT, said, “India’s greatest strength lies in its cultural diversity and creative expression. When we nurture art and culture, we nurture the spirit of inclusivity and brotherhood. Shri Mohan Bhagwat Ji’s message is a reminder that cultural values can inspire unity, peace, and national development.”

The gathering at Vigyan Bhawan reflected the importance of dialogue, cultural respect, and shared values in building a harmonious society. The event concluded with a strong call to embrace art and culture as powerful tools for bridging differences and fostering togetherness. Dr. Sandeep Marwah is an internationally recognized media personality, cultural ambassador, and educator. With multiple world records to his credit, he is the founder of Noida Film City and has been a driving force behind numerous global cultural and media initiatives.

Dr. Sandeep Marwah Conferred with Prestigious “Global Media Scientist” Award at 16th Indian Film Festival of Ireland, Dublin. Dublin, Ireland – The 16th Indian Film Festival of Ireland (IFFI) in Dublin turned into a historic evening of recognition and celebration as Dr. Sandeep Marwah – President of Marwah Studios, Chancellor of AAFT University, and Chair of the Indo-Ireland Film and Cultural Forum – was bestowed with the “Global Media Scientist” Award for his unmatched contribution to the fields of media, arts, culture, and education at the international level.

The prestigious honour was presented by Siraj Zaidi, Festival Director of IFFI, amidst thunderous applause from the audience and in the presence of Dublin’s leading creative minds, film enthusiasts, and cultural icons. The ceremony was further graced by celebrated personalities including Javed Jaffrey, renowned Bollywood actor; Keshavi Jaharia, actress from the Netherlands; Naved Jaffrey, actor-producer; and Cliona Buckley, Creative PR. The evening sparkled with the presence of Nukul Wali (Government Official, Dublin), Sanjo Mulavarical, Bindu Nair (Presenter), Sanjeeb Barik (Event Designer), and Supriya Singh (Councillor, Dublin), who all added to the grandeur of the occasion.

Expressing his gratitude, Dr. Sandeep Marwah said, “I am truly privileged and profoundly honoured to receive this international recognition. The ‘Global Media Scientist’ Award is not just a personal milestone but a celebration of creative excellence, innovation, and the unifying power of media. I dedicate this honour to every individual who believes in the strength of art and culture to bring the world closer.”

Festival Director Siraj Zaidi praised Dr. Marwah’s vision, stating, “Sandeep Marwah’s unmatched global contributions in media and culture make him a true icon. Honouring him in Dublin is a moment of pride for IFFI, Ireland, and the creative world.” The evening, filled with cinematic brilliance, cultural vibrancy, and heartfelt tributes, reaffirmed Dr. Marwah’s stature as a global ambassador of art, media, and cultural diplomacy.

“Sandeep Marwah – An Architect of Aspirations” Released at 16th Indian Film Festival of Ireland in Dublin. Dublin, Ireland –The 16th edition of the Indian Film Festival of Ireland (IFFI) in Dublin witnessed a spectacular cultural evening with the grand release of the inspiring biography “Sandeep Marwah – An Architect of Aspirations.” The book, chronicling the extraordinary journey of Dr. Sandeep Marwah – President of Marwah Studios, Chancellor of AAFT University, and Chair of the Indo-Ireland Film and Cultural Forum – was unveiled amidst great excitement, elegance, and artistic spirit.

The release ceremony was graced by distinguished personalities including Javed Jaffrey, renowned Bollywood actor; Keshavi Jaharia, actress from the Netherlands; Naved Jaffrey, actor-producer; Siraj Zaidi, Festival Director of IFFI; and Cliona Buckley, Creative PR. Adding to the vibrancy of the evening were Nukul Wali (Government Official, Dublin), Sanjo Mulavarical, Bindu Nair (Presenter), Sanjeeb Barik (Event Designer), and Supriya Singh (Councillor, Dublin).

Speaking on the occasion, Dr. Sandeep Marwah expressed, “Seventy Eight people hve written on me. This book is not just my story—it is a journey of aspirations, creativity, and cultural exchange. To see it launched in Dublin, at the Indian Film Festival of Ireland, is truly a moment of pride and a celebration of India-Ireland friendship.” Dr Sandeep Marwah extended his compliments to H.E. Kevin Kelly Ambassador of Ireland to India and H.E. Akhilesh Mishra Ambassador of India to Ireland.

Cliona Buckley praised the book as an “inspirational reflection of a man who has transformed creative industries across continents and continues to empower the next generation.” Siraj Zaidi, Festival Director, added, “This launch is a milestone moment for IFFI, as it brings together cinema, literature, and cultural diplomacy under one roof.”

The evening came alive with electrifying performances by artists, followed by a lavish gala dinner, making it a night to remember. The event not only celebrated Dr. Marwah’s monumental journey but also s

Dr. Sandeep Marwah Inaugurates the 16th Indian Film Festival of Ireland in Dublin with Great Splendor. Dublin, Ireland – The city of Dublin came alive with colours of India as Dr. Sandeep Marwah, President of Marwah Studios, Chancellor of AAFT University, and Chair of the Indo-Ireland Film and Cultural Forum, inaugurated the 16th Edition of the Indian Film Festival of Ireland (IFFI) amidst great excitement, energy, and cultural pride.

The grand inauguration was graced by Hon. Jim Gildea, Mayor of the City, along with celebrated actor Javed Jaffrey, who brought a wave of enthusiasm and nostalgia to the festival. The festival was hosted under the dynamic leadership of Siraj Zaidi, Festival Director of IFFI, who has been instrumental in establishing the festival as a key cultural bridge between India and Ireland.

Speaking on the occasion, Dr. Sandeep Marwah said: “Indian cinema is not just entertainment; it is an emotion, a global ambassador of our culture and values. The Indian Film Festival of Ireland has become a powerful platform to celebrate this art form while deepening the friendship between India and Ireland. It is my honour to inaugurate this 16th edition and witness such love for Indian cinema in Dublin.”

Hon. Jim Gildea, Mayor of Dublin, praised the festival for strengthening cultural diplomacy: “This festival not only brings Indian cinema to Ireland but also builds bridges of understanding, respect, and collaboration between our peoples.” Actor Javed Jaffrey, in his vibrant style, said: “Cinema has the power to unite audiences across languages and borders. I am delighted to see the passion of Ireland for Indian films and grateful to be part of this celebration.”

Festival Director Siraj Zaidi remarked: “For 16 years, IFFI has been a symbol of cultural exchange and friendship. With the support of visionaries like Dr. Marwah, we continue to grow stronger each year, celebrating India’s cinematic brilliance with Irish audiences.”

The festival saw the presence of eminent personalities including Naved Jaffrey, Keshavi Jaharia (actress from the Netherlands), Nukul Wali (Government Official, Dublin), Sanjo Mulavarical, and Cliona Buckley, who added to the vibrancy of the evening. The 16th Indian Film Festival of Ireland opened to cheers, cultural pride, and boundless energy, reaffirming its role as one of the most important celebrations of Indian cinema in Europe.

Dr. Sandeep Marwah Invited by Indian High Commissioner to Ireland, Strengthens Indo-Irish Cultural Bonds. Dublin, Ireland – Dr. Sandeep Marwah, President of Marwah Studios, Chancellor of AAFT University, and Chair of the Indo-Ireland Film and Cultural Forum, was accorded a special invitation by H.E. Akhilesh Mishra, High Commissioner of India to Ireland, at the Indian High Commission in Dublin. Dr. Marwah was accompanied by his wife, Mrs. Reena Marwah, and Siraj Zaidi, Festival Director of the Indian Film Festival of Ireland (IFFI).

The meeting highlighted the growing importance of cultural diplomacy in fostering stronger relations between India and Ireland. H.E. Akhilesh Mishra praised Dr. Marwah’s remarkable efforts in using art, media, and culture as bridges of friendship between the two nations. “Dr. Marwah’s initiatives through the Indo-Ireland Film and Cultural Forum and his global leadership in cultural exchange have made an invaluable contribution to strengthening people-to-people ties between India and Ireland. His presence here adds immense value to our shared mission of promoting India’s cultural heritage globally,” said H.E. Mishra.

Dr. Marwah expressed his gratitude to the High Commissioner for his encouragement and hospitality, reaffirming his commitment to the cause of cultural diplomacy. “It is a matter of great pride to be welcomed by the High Commissioner of India in Dublin. Through cinema, art, and education, we have the power to unite communities across borders. I look forward to deeper collaborations between India and Ireland, bringing our creative industries closer and building everlasting bonds of peace and friendship,” Dr. Marwah said.

The interaction also underlined the significance of the Indian Film Festival of Ireland, led by Siraj Zaidi, as a platform to showcase India’s vibrant cinema and cultural heritage, while enhancing Ireland’s role in global creative exchange. This meeting stands as yet another milestone in Dr. Marwah’s journey as a cultural ambassador of India, reinforcing his mission to use art and culture as instruments of peace, unity, and international cooperation.

Dr. Sandeep Marwah Honoured with Ireland’s National Emblem for Promoting Peace and Unity through Art and Culture. Dublin, Ireland – In a moment of international recognition, Dr. Sandeep Marwah, President of Marwah Studios and founder of the Indo-Ireland Film and Cultural Forum, was bestowed with the prestigious National Emblem – “Coat of Arms of Ireland” by Councillor Supriya Singh, Peace Commissioner of Dublin.

The honour was conferred in appreciation of Dr. Marwah’s relentless efforts to promote love, peace, and unity through art, culture, cinema, and media, building strong cultural ties between India and Ireland.

While receiving the honour, Dr. Marwah said: “This recognition is not just mine, but belongs to every artist, filmmaker, and cultural ambassador who believes in the power of creativity to unite the world. India and Ireland share deep values of peace, heritage, and harmony, and I dedicate this award to the cause of cultural diplomacy and friendship between our nations.”

Councillor Supriya Singh, Peace Commissioner, congratulated Dr. Marwah and acknowledged his contribution through the World Peace Development and Research Foundation, which has worked tirelessly on global initiatives to spread peace, understanding, and cross-cultural cooperation.

The felicitation marks a significant milestone in Indo-Irish relations, with Dr. Marwah’s recognition further strengthening the role of culture and creative industries as bridges of friendship between the two nations.