Category: News

Noida, India – An electrifying musical evening unfolded at AAFT as an esteemed Iranian musical group graced the stage with a mesmerizing live performance. The event showcased the rich cultural heritage of Iran through music, captivating the audience with soulful melodies and dynamic rhythms.

The distinguished group comprised senior artists from Iran, including Mehran Sepiddast (Band Leader & Violinist), Morteza Fetri (Vocalist & Tar Player), Ahmed Rasouli (Tonbak Player), Alireza Miraei (Bandir Player), and Shayan Sepiddast (Guitarist). Their enthralling performance brought an authentic taste of Iranian music to the Indian audience, fostering a deep appreciation for cross-cultural harmony.

Dr. Sandeep Marwah, President of AAFT, expressed his thoughts on the occasion, stating, “Music is the language of the soul. It makes life easier, more comfortable, and elevates us to spirituality.”

The concert was organized in collaboration with the Indo-Iran Film and Cultural Forum, Iran Cultural Centre, Embassy of Iran, and the International Chamber of Media and Entertainment Industry (ICMEI). The event served as an invaluable learning experience for students of the AAFT School of Music, who participated enthusiastically in the specially curated session, designed to enhance their exposure to international musical traditions.

The evening concluded with a resounding applause from the audience, marking another successful effort in strengthening cultural ties between India and Iran through the universal language of music.

Noida: In a special ceremony, Dr. Sandeep Marwah, Chancellor of AAFT University and President of Marwah Studios, honored the AAFT Student Ambassadors for their exceptional contribution in representing the institution both within the campus and in external engagements.

The selected students, drawn from various schools of AAFT , were acknowledged for their dedication, leadership, and commitment to upholding the values of the institution. Their outstanding efforts in promoting AAFT’s mission and vision have earned them recognition and admiration.

While presenting the Certificate of Honour, Dr. Marwah commended the students for their hard work and dedication. He stated, “These young ambassadors have played a crucial role in strengthening AAFT’s presence both internally and externally. Their sincerity, enthusiasm, and commitment to excellence have brought great pride to our institution.”

The AAFT Student Ambassador Program serves as a platform to develop leadership skills, foster teamwork, and enhance professional networking opportunities. By excelling in their roles, these students have set a benchmark for future ambassadors and continue to inspire their peers.

The event concluded with a group photograph and an interactive session where the student ambassadors shared their experiences and aspirations.

Noida: Dr. Sandeep Marwah, Chancellor of AAFT University and President of Marwah Studios, officially unveiled the poster for the highly anticipated AAFT Sports Star League 2025, set to take place at Noida Stadium over a span of three days.

During the release ceremony, Dr. Marwah emphasized the significance of sports in fostering teamwork, discipline, and physical fitness. He stated, “Sports are the best way to instill leadership qualities and a sense of unity among individuals. This league will provide young athletes a dynamic platform to showcase their talent and passion for sports.”

The AAFT Sports Star League aims to bring together aspiring athletes, sports enthusiasts, and industry professionals to celebrate the spirit of sportsmanship. The event is expected to feature multiple sporting disciplines, drawing participation from various educational institutions of AAFT and sports academies.

With the backing of ICMEI, AAFT University and Marwah Studios, the league is set to be a grand success, reinforcing the institution’s commitment to promoting holistic development through education and extracurricular activities.

Noida: On this significant occasion, Dr. Sandeep Marwah, President of ICMEI, extended his warmest congratulations to His Excellency David Emmanuel Puig Buchel, Ambassador of the Dominican Republic, and the people of the Dominican Republic, as they celebrated their Independence Day on 27th February.

Speaking at the event, Dr. Marwah highlighted the power of cultural exchange and creative cooperation in bringing nations closer.

“India and the Dominican Republic share a vibrant connection through art, culture, and education. Our two nations stand together in promoting artistic expression, cinematic collaborations, and meaningful cross-cultural dialogue. Through initiatives like the Indo-Dominican Republic Film and Cultural Forum, we aim to create a strong bridge between our creative industries,” said Dr. Marwah.

The Indo-Dominican Republic Film and Cultural Forum, an initiative under ICMEI, has been instrumental in enhancing film and cultural partnerships between India and the Dominican Republic. The forum actively promotes joint film projects, artistic exchanges, and student collaborations, contributing to mutual cultural appreciation and deeper bilateral ties.

The event at ICMEI Headquarters featured discussions on Indo-Dominican cultural cooperation, artistic performances, and future strategies for strengthening media collaborations. The celebration concluded with a renewed commitment to fostering Indo-Dominican relations through film, art, and culture, paving the way for long-term creative and diplomatic partnerships.

Noida, India – The International Chamber of Media and Entertainment Industry (ICMEI), under the esteemed leadership of Dr. Sandeep Marwah, joyfully celebrated Kuwait’s National Day with a grand event at Marwah Studios, Noida Film City. The occasion underscored the growing cultural and diplomatic ties between India and Kuwait, showcasing the significance of media, cinema, and artistic collaborations in fostering international relations.

Extending his warm greetings, Dr. Sandeep Marwah, President of ICMEI, congratulated His Excellency Meshal Mustafa J Alshemali, Ambassador of Kuwait, and the people of Kuwait as they marked their National Day on 25th February.

Speaking on the occasion, Dr. Marwah emphasized the importance of cultural exchanges, creative partnerships, and media collaborations in further deepening the bond between India and Kuwait.

“India and Kuwait share a historic relationship rooted in mutual respect, shared cultural values, and cooperation in various sectors. Through art, cinema, and media, we can build bridges that not only strengthen our diplomatic ties but also create new opportunities for collaboration,” stated Dr. Marwah.

The Indo-Kuwait Film and Cultural Forum, an initiative under ICMEI, has played a pivotal role in enhancing bilateral cultural engagements. The forum actively promotes joint film productions, artistic initiatives, and exchange programs, fostering deeper connections between the creative communities of both nations.

The celebration at Marwah Studios featured engaging discussions on Indo-Kuwait collaborations, cultural performances, and future plans for expanding partnerships in the entertainment and media industries. The event concluded with a strong commitment to strengthening Indo-Kuwait relations through film, art, and cultural initiatives, paving the way for long-term diplomatic and creative collaborations.

Noida, India – The International Chamber of Media and Entertainment Industry (ICMEI), under the dynamic leadership of Dr. Sandeep Marwah, proudly commemorated the Independence Day of Estonia with a vibrant celebration at Marwah Studios, Noida Film City. The event highlighted the deepening cultural and diplomatic relations between India and Estonia, emphasizing the significance of media, cinema, and cultural exchange in fostering global partnerships.

Marking this special occasion, Dr. Sandeep Marwah, President of ICMEI, extended his heartfelt congratulations to Her Excellency Marje Luup, Ambassador of Estonia, and the people of Estonia as they celebrated their Independence Day on 24th February.

In his address, Dr. Marwah highlighted the importance of cultural collaborations and artistic exchanges as key drivers in strengthening Indo-Estonia relations.

“India and Estonia share a strong foundation of friendship, built on common values of cultural heritage, education, and innovation. Through art, media, and cinema, we can create impactful partnerships that will bring our nations closer,” said Dr. Marwah.

The Indo-Estonia Film and Cultural Forum, a dedicated initiative under ICMEI, has been instrumental in promoting collaborative ventures in film, education, and cultural diplomacy. Through joint film screenings, artistic collaborations, and talent exchange programs, the forum has facilitated meaningful connections between Indian and Estonian creative communities.

The celebration at Marwah Studios featured interactive discussions on Indo-Estonia collaborations, and future strategies for strengthening ties in the media and entertainment industry. The event concluded on a note of renewed commitment to enhancing Indo-Estonia relations through film, art, and cultural initiatives, paving the way for stronger diplomatic and creative engagements in the future.

Noida, India – The International Chamber of Media and Entertainment Industry (ICMEI), under the esteemed leadership of Dr. Sandeep Marwah, celebrated the National Day of Brunei with great enthusiasm at Marwah Studios, Noida Film City. The event reaffirmed the strong diplomatic and cultural ties between India and Brunei, highlighting the pivotal role of media, cinema, and art in fostering global unity and collaboration.

On this special occasion, Dr. Sandeep Marwah, President of ICMEI, extended his warm congratulations to His Excellency Dato Alaihuddin Mohd Taha, Ambassador of Brunei, and the people of Brunei on their National Day, celebrated on 23rd February.

During his address, Dr. Marwah emphasized the historical and friendly relations between India and Brunei and the potential for greater cultural exchange and economic collaboration.

“India and Brunei share a wonderful relationship based on mutual respect and shared cultural values. The Indo-Brunei Film and Cultural Forum is dedicated to fostering artistic and cinematic collaborations between our two nations, creating new opportunities for cultural diplomacy and creative exchange,” said Dr. Marwah.

The Indo-Brunei Film and Cultural Forum, established under the umbrella of ICMEI, has been actively engaged in promoting film collaborations, cultural events, and artistic initiatives to bring the people of both nations closer. The forum plays a vital role in enhancing mutual understanding through joint film screenings, talent exchange programs, and creative partnerships in the entertainment industry.

The celebration at Marwah Studios included discussions on Indo-Brunei collaborations, and plans for strengthening future partnerships in the field of media, cinema, and the creative arts. The event concluded with a commitment to deepening Indo-Brunei relations through cultural initiatives, ensuring sustained engagement and cooperation.

Noida, India – The International Chamber of Media and Entertainment Industry (ICMEI), under the visionary leadership of Dr. Sandeep Marwah, celebrated the Republic Day of Guyana with great enthusiasm at Marwah Studios, Noida Film City. The event reinforced the strong cultural and diplomatic relations between India and Guyana, emphasizing the significance of media, cinema, and art in fostering international cooperation and unity.

On this momentous occasion, Dr. Sandeep Marwah, President of ICMEI, extended his heartfelt congratulations to Charge d’ Affaires Ronalda Edwards Horatio and the people of Guyana on the Republic Day of Guyana, celebrated on 23rd February.

“India and Guyana share a historic bond based on shared values and cultural traditions. The Indo-Guyana Film and Cultural Forum is dedicated to strengthening these ties by promoting mutual collaboration in art, cinema, and media. Cultural exchanges will not only deepen our friendship but also open new avenues for growth in the creative industries,” said Dr. Marwa

The Indo-Guyana Film and Cultural Forum, established under ICMEI, has been actively fostering collaborations in media, film production, and cultural initiatives. The forum has played a key role in organizing film screenings, artistic exchanges, and academic partnerships, contributing to stronger people-to-people connections between India and Guyana.

The celebration at Marwah Studios included discussions on Indo-Guyana cultural collaboration, and plans for future partnerships in the media and entertainment industry. The event concluded with a renewed commitment to strengthening Indo-Guyana ties through film, media, and cultural exchanges, ensuring continued cooperation and development in the years to come.

Noida, India – The International Chamber of Media and Entertainment Industry (ICMEI), under the visionary leadership of Dr. Sandeep Marwah, celebrated the Independence Day of Gambia with great enthusiasm at Marwah Studios, Noida Film City. The event was a testament to the strong cultural and diplomatic ties between India and Gambia, highlighting the role of media, cinema, and art in fostering global unity and cooperation.

On this prestigious occasion, Dr. Sandeep Marwah, President of ICMEI, extended his warmest congratulations to His Excellency Mustapha Jawara, High Commissioner of Gambia, and the people of Gambia on the Independence Day of Gambia, celebrated on 18th February.

In his address, Dr. Marwah, who also serves as the Chair of the Indo-Gambia Film and Cultural Forum, emphasized the importance of cultural exchange and creative collaborations in strengthening relations between the two nations.

“The bond between India and Gambia is rooted in mutual respect and shared values. Through art, cinema, and media, we can build stronger bridges of understanding and create opportunities for growth and development in both countries,” said Dr. Marwah.

The Indo-Gambia Film and Cultural Forum, established under ICMEI, has been actively promoting collaborations in film, education, and cultural initiatives to enhance people-to-people connections between the two nations. The forum has been instrumental in organizing cultural events, film screenings, and academic exchanges, paving the way for a stronger and more dynamic relationship.

The celebration at Marwah Studios featured insightful discussions on Indo-Gambia collaborations, and a vision for future partnerships in the global entertainment industry. The event concluded with a renewed commitment to strengthening Indo-Gambia ties, ensuring continued growth through film, media, and cultural initiatives.

Noida, India – The International Chamber of Media and Entertainment Industry (ICMEI), under the visionary leadership of Dr. Sandeep Marwah, commemorated Statehood Day of Serbia with a grand celebration at Marwah Studios. The event showcased the strong diplomatic and cultural bonds between India and Serbia, highlighting the role of art, cinema, and media in fostering international cooperation.

On this significant occasion, Dr. Sandeep Marwah, President of ICMEI, extended his warm congratulations to His Excellency Sinisa Pavic, Ambassador of Serbia, and the people of Serbia on the Statehood Day of Serbia, celebrated on 15th February. He emphasized the importance of cultural diplomacy in strengthening relations between the two nations, underscoring ICMEI’s commitment to facilitating collaborations in the creative and entertainment industries.

Addressing the gathering, Dr. Marwah stated, “India and Serbia share a deep-rooted friendship that can be further enhanced through cultural and artistic exchange. Our collaboration in the fields of media, entertainment, and education will continue to bridge the gap between our nations, fostering mutual understanding and cooperation.”

The event was successfully conducted and supported by the Indo-Serbia Film and Cultural Forum, a key initiative promoting bilateral ties between the two countries through cinema, creative arts, and cultural festivals. The forum has played a crucial role in organizing joint film screenings, artistic collaborations, and student exchange programs, strengthening the cultural bridge between India and Serbia.

The celebration at Marwah Studios featured discussions on Indo-Serbian cooperation, and a shared vision for future collaborations in the global media industry. The event concluded with a commitment to furthering Indo-Serbia relations, ensuring continued partnership through film, media, and cultural initiatives.

Noida, India – The International Chamber of Media and Entertainment Industry (ICMEI), under the dynamic leadership of Dr. Sandeep Marwah, marked the Foundation Day of Japan with a grand celebration at Marwah Studios. The event was a testament to the enduring friendship between India and Japan, highlighting the significance of art, culture, and media in strengthening bilateral relations.

On this special occasion, Dr. Sandeep Marwah, President of ICMEI, extended his heartfelt congratulations to His Excellency Keiichi Ono, Ambassador of Japan, and the people of Japan, on the Foundation Day of Japan, celebrated on 11th February. He emphasized the strong diplomatic and cultural ties between the two nations, reaffirming ICMEI’s commitment to fostering cross-cultural collaborations.

Addressing the gathering, Dr. Marwah spoke about the vital role of cinema, art, and cultural exchanges in enhancing people-to-people connections between India and Japan. He highlighted the contributions of the Indo-Japan Film and Cultural Forum, which has been actively working towards promoting artistic collaborations, joint film productions, and cultural initiatives between the two nations.

“The Indo-Japan Film and Cultural Forum is wholeheartedly dedicated to strengthening and promoting Indo-Japan relations through the power of art and culture. These exchanges not only celebrate our shared values but also open new avenues for mutual growth and understanding,” said Dr. Marwah

The ICMEI and Indo-Japan Film and Cultural Forum continue to play a pivotal role in building strong cultural bridges, ensuring that the historic friendship between India and Japan flourishes through the arts, cinema, and media.

The event concluded on a note of camaraderie, reinforcing the commitment of ICMEI to global cultural diplomacy and setting the stage for more collaborative initiatives in the future.

Noida, India – The International Chamber of Media and Entertainment Industry (ICMEI), under the leadership of Dr. Sandeep Marwah, celebrated the Independence Day of Sri Lanka at Marwah Studios with great enthusiasm and cultural spirit. The event highlighted the strong bilateral relations between India and Sri Lanka, emphasizing the role of art, culture, and media in fostering stronger ties.

Extending his warm wishes, Dr. Sandeep Marwah, President of ICMEI, congratulated Her Excellency Kshenuka Dhireni Senewiratne, High Commissioner of Sri Lanka, and the people of Sri Lanka on their Independence Day, celebrated on 4th February.

Speaking on the occasion, Dr. Marwah emphasized the historic and friendly ties between India and Sri Lanka, stating that cultural collaboration can further enhance people-to-people interactions between the two nations. “India and Sri Lanka share an enduring relationship, which can be strengthened through art, culture, and cinema. This is precisely what the Indo-Sri Lanka Film and Cultural Forum has been working towards,” he added.

The Indo-Sri Lanka Film and Cultural Forum, established under the ICMEI umbrella, has been actively promoting collaborative initiatives, cultural exchanges, and film partnerships between the two nations, paving the way for a deeper and more meaningful relationship.

The celebration at Marwah Studios showcased the essence of Sri Lankan heritage, reinforcing ICMEI’s commitment to fostering international cooperation through media and entertainment.