SET HIGHEST STANDARDS OF PROFESSIONALISM IN MEDIA – SUNIL DANG

In his forceful and thought provoking address to the students of University of Media Arts Study Centre Asian Academy of Film & TV, the chairperson of INS and a member of the Press Council of India Sunil Dang urged the media professionals to be responsive and responsible to their mass audience. A single minded devotion to the chosen field work is the key to the success, he added. Complementing Prof. Sandeep Marwah on setting up the first film University of India, the seasoned bureaucrat and intellectual C K Sharma said that going to a movie theatre or taking up filmmaking and television presentation is no longer considered disreputable. The makers of entertainment products must ensure that in their work the baser emotions of the viewers are kept under check and they are shielded from unethical temptation, he added. The noted sculpturist and a recipient Padamashri award Ram Sutar asked the students to bring to the silver screen to life in a manner which may bring credit to the academy.

ENTERTAINMENT INDUSTRY IS POISED FOR QUANTUM GROWTH – ROBERT STEWART

Speaking at length about the current film, television and music industry world-wide, the veteran Australian television producer and now a trainer at Northern Melbourne Institute of TAFE Mr. Robert Stewart stated that the makers of entertainment products have to take note of the technological developments to survive in the highly competitive environment obtainable in the twenty-first century. He was addressing the students of the University of Media Arts Study Centre – Asian Academy of Film & TV. Mr. Stewart said that as a country of one billion plus people, India offers tremendous opportunity to the media professionals. Emphasising the importance of systematic training for filmmaking and television production, he said that good equipments do not automatically make good programmes. Talking about the first all high definition television commercial – the Matrix Reloaded, produced by the Australian facility Ambience, he pointed out to the ever increasing application of computer techniques in the generation of moving images. Commending Prof. Sandeep Marwah effort to provide excellent facilities for education and training of the film and television professionals, Mr. Stewart said that at Northern Melbourne Institute of TAFE is willing to join hand with AAFT in coming days.

THE ART AND SCIENCE OF CINEMA IS CHANGING – QUENTIN STATES-POLET

Describing cinema as the art of presenting motion pictures, Quentin states Polet of IBM Singapore said that a revolution is indeed taking place in the art and science of image making for visual entertainment. He was addressing the students of Asian Academy of Film & TV. The current environment of technical evolution is leading to an increase in the demand of visual production and to making available new tools to the filmmakers to realize their dreams, he added. Welcoming the visiting expert Prof. Sandeep Marwah stated that making digital cinema products is much cheaper and video based digital cinema systems have radically changed the way movies are made, distributed and enjoyed. Answering a question Quentin States-Polet said that digital cinema is not limited to digitally produced motion pictures using computers alone. He was in India on the invitation of University of media Arts.

HIGH COMMISSION OF MAURITIUS VISITS FILM CITY

The Mauritius High Commission in India H.E Mr. Daneelal Seewoo said that putting knowledge andskills to proper use is much more important than merely acquiring them. He was addressing the students of Asian Academy of Film & TV. He urged the film and television professionals to try and build a happy, healthy and prosperous society through their work of art. None has the right to hurt the sentiments of an individual or sectors of the society under the pretext of the freedom for expression, he added. Complimenting Prof. Sandeep Marwah on establishing the first Film University of India the High Commissioner said that nationals of Mauritius may also benefit form the institution of higher learning. The High Commissioner also invited the Indian filmmakers to shoot their films in Mauritius. In his thought provoking address the well known artist Jiten Hazarika advised the outgoing students to be above all a good human being. Director, National Institute of Fashion Designing, Ms. Jyoti Khera and the well known social worker Ms. Kamla Prem also shared their thoughts with the students on this occasion.

‘Roshni’ On Kashmir

Formally launching the new course – FILM FASHION & COSTUME DESIGNING of Asian Academy of Film & Television which will be conducted from April 2001, the former minister of Haryana Krishna Murari Huda complimented Prof. Sandeep Marwah for recognising the need of trained professionals in this field of specialisation and that these subjected deserve serious academic study.

He said that dressing up and the make up of the artistes are important and the overall look of a film and television presentation.The hon’ ble former minister further added that AAFT is perhaps one of the few film schools in the world which offer such a unique training course.Under the glare of lights the well known journalist and the editor of Urdu Rashtriya Sahara Aziz Burney sounded the clapper to give the mahurat shot of the television serial ’ Roshni’ currently under production at Marwah studios in the Noida Film City.This serial is being for produced Doordarshan by Col. Narjit Behl, Chairman,Harmony a trust devoted to serve people affected by militancy and terrorism and directed by Prof. Sandeep Marwah.A number of AAFT alumni are actively associated with the production of this television serial which deals with the problem created due to militancy in Kashmir Valley.

Golden Girl Of Indian Television at AAFT

The role model of modern Indian girls and darling of millions of television viewers Ruby Bhatia has just completed the hundredth episode of NDTV’ s Production for star TV’ s popular breakfast show.’ GOOD MORNING INDIA’ .This Mumbai based video jockey and model comes to Noida Film City every week for recordings.Ruby Bhatia recently told Prof. Sandeep Marwah that systematic training in acting and presentation is a must for sustaining numerous satellite television channels operating in the country.Students of AAFT are greatly impressed by the beautiful, tall, slim and well-groomed Ruby Bhatia in her new avatar as an anchorperson.With her strong screen presence Ruby Bhatia is indeed a prize catch for any television channel.”Rangeela” and “Jungle” was recently invited by Prof. Sandeep Marwah to visit Asian Academy of Film & Television. Speaking to the students of the academy on this occasion, the techniques should be harnessed for generating images and sound through which the filmmaker intends to touch the heart and move the soul of the viewers. But the tools and the techniques must not affect the artistic expression of the creative mind. He advised the would be filmmakers to keep experimenting with the style of story telling with images and sound as this is the only way to sustain film making.

KAREENA STARRER FIRST MOVIE OF 2004 GOES ON THE FLOOR

Movie Moghul Boney Kapoor ’s fifth megaventure currently in the pipeline Milenge-Milenge was launched on the 3rd January with the Union Minister Vijay Goel clapping the muhurat shot at Marwah Studios. Kareena Kapoor and Shahid Kapoor who are in the lead role, music director Himesh Reshammiya, Cameraman S. Sriram and other member of the crew of Milenge-Milenge were joined by cinestars Anil Kapoor and Sridevi who had specially flown in from Mumbai to be present on this memorable occasion. Huge crowd had earlier collected at Marwah Studios to see their favourite superstars. Without disclosing the story line, the director of this movie Satish Kaushik hoped that Milenge-Milenge would be a great all time entertainer. Other present on this occasion included Boney Kapoor himself, co-producer of the film Sandeep Marwah, beauty queen of yester years Nafisa Ali, singer Satish Babbar, film exhibitor Ponty Chaddha, theatre personality Ashok Lal, member of the national press and numerous distinguished invitees.

RENOWNED FILM ARTISTS IN FILM CITY

The well known cine artist, director and producer Joginder said life is indeed god ´ s best gift to us and every moment of it must be lived purposefully and properly. Inviting the outgoing students of Asian Academy of Film & TV to join his production house, he mentioned that his latest feature film Bindiya Aur Bandook – Part-II is ready for the release. Joginder was addressing the students on the 41st convocation of this academy. On a request from the audience the well known lyricist Santosh Anand who was also present on this occasion, rendered some of his popular film songs. Forcefully stating that work is worship he added that filmmaking indeed demands dedicated efforts. Director of the academy Prof. Sandeep Marwah informed the gathering that film producer Boney Kapoor has agreed to associate three AAFT trained professionals with the production his latest film Milenge-Milenge. Delivering the convocation address the Karnatak Sangeet exponent Dr. Leela Omchery urged the students to develop the sprit of oneness beside honing their skills. Chairman, High Power Committee on Professional Education of UP Technical University Dr. S. Mahalingam, veteran journalist Dr. Aziz Burney, renowned television producer Lalit Behl and well known event manager Bhushan Khandari also shared their views with the students, on this occasion.

Sincerity Is Cornerstone Of Actor’ s Work – Bobby Deol

Asian Academy of Film & Television played host to Bollybood actor and the younger son of film star Dharmendra.The suave and shy actor was greatly impressed by the brisk film and television production activity in the Noida Film City.He evinced keen interest in the work being done by Prof. Sandeep Marwah in the field of media education and enquired about the training infrastructure available at the academy. Later talking informally to the students, Bobby Deol said that sincerity, truthfulness and naturalism play important role in the film actor’ s work.He pointed out that the very nature of his work places the actor under a physical and psychic scrutiny that is very rare in ordinary life and , therefore, acting is indeed both challenging and demanding.Bobby Deol promised all possible support to the people trained by this academy.

Noida Film City Attracts-Kamal Hassan

The versatile actor of contemporary Indian Cinema, Outstanding director and master of film art and craft Kamal Hassan chose Marwah Studios at Noida Film city to shoot few important sequences to give finishing touches to his latest Film ’ ABHAY’ which is now almost ready for release.Raveena Tandon and Manisha Koirala have also been cast in this film.Playing host to this creative genius,
Sandeep Marwah & Kamal hasan
Prof Sandeep Marwah briefed him about the work being done by AAFT in the field of media education and training.’ ABHAY’ is the screen adaptation of Kamal Hassan’ s novel of the same name.The theme of almost all film made by him is the man’ s sufferings and his struggle to alleviate the same.Unlike superstars like Amitabh Bachchan, Kamal Hassan is not a prisoner of his image and is reputed for artistic expressions which eminently match the taste,need and intellect of the average viewer.This quality has made him an outstanding filmmaker which is amply, proved by the fact that his films are used by several international film schools as teaching material.